Monday, October 22, 2012

Looking up the skirts of the world’s most glamorous industry

Fashion Babylon (by Imogen Edwards-Jones and Anonymous)

Truth as fiction - Fashion Babylon contains true stories told by insiders who wished to remain anonymous condensed to fit six months in once fictitious designers life. It’s very easy read, it reads as rollicking chic-lit but the real fun is guessing the real-life name behind each anecdote. Do you know which stories relate to which models and designers? Leave a comment and let us know!

One amusing anecdote about Posh Spice (who is banned from the front row of Fashion Babylon’s collection) occurs in the Gucci office: Tom Ford bails up Gucci’s publicist to complain that Posh is being photographed wearing their clothes. He wants them to stop sending her samples. The publicist replies “I’m not, she’s buying them.” Tom still wants her OUT of Gucci!

Also interesting was the importance of Net-A-Porter to the designers. I’d always thought that the online stores were a poor second cousin to the boutiques but apparently this is not so. Net-a-porter is an extremely valuable client to Fashion Babylon’s designer meriting champagne, lunch and vip treatment. I certainly find myself shopping for clothing more and more online. I wonder if regular real-life stores are a dying breed?

Fashion Babylon reveals the reason why designer clothes are available only in small sizes. Because of the extra fabric used it costs twice as much to make a size 16 as a size 8. The book also says that the small sizes sell first leaving the larger languishing on the racks, although I have found the opposite to be true when shopping.

This is a fun, easy read giving just a glimpse inside the world of the designers.

 

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